What Inspires Giving? A Capital Campaign Participatory Exhibit
University of Michigan
Ann Arbor, MI, 2024
What Inspires Giving?
The University of Michigan chose the 2024 season football face-off with university rivals, Ohio State, as its kick-off event for a 7 billion dollar capital campaign — the largest ever at a public university — with several events throughout campus.
To engage donors and celebrate team spirit along with the spirit of support and giving, organizers asked Flutter & Wow to develop something interactive for the big pre-game event at Chrisler Arena.
With little time to lose, our team designed and developed a participatory exhibit that queries donors’ reasons for support. The result was a colorful and stunning display — a low tech data visualization of crowd sourced giving philosophies.